Comtempprary Issues in Strategic Management Essay

Comtempprary Issues in Strategic Management - Essay Example Consequently factors like strengths, weaknesses, opportunities and threats of the company have been analysed. Taking these facts into consideration, the primary objectives have been developed for the company. The objectives are then moulded to form the marketing strategies, which are then implemented with the help of an action plan. The entire strategy is based on expected profit and loss of the company. Lastly, a contingency plan has also been provided in case of failure of the previous plan. Marketing concepts and strategies have been increasingly gaining popularity in the contemporary world. A significant share of a company’s success can be attributed to its marketing plans and strategies. This project deals with a car manufacturing company in Malaysia, which became a prey to extremely damaging media reports on quality issues. This has undermined the market image of the company which used to be the main selling point for the time being. This project tries to initiate a strategic analysis of the company using Pestle Analysis, Porter’s Analysis and SWOT Analysis. Based on the above analysis, the project aims to design a marketing strategy, the primary objective of which is to regain and retain the lost image of the company. Inspite of the global economic crisis, the Asian countries have been recovering at a much faster rate than most other nations of the world. Research has revealed that the gross domestic product of Asian nations and their industrial productions have bounced impressively after the recession. Along with the tide, the car manufacturing company of Malaysia has also experienced significant growth. Forecasts have shown that vehicle sales, among the members of the Association of Southeast Asian Nations, are also expected to increase substantially in 2010. The number is expected in surpass 2 million units in the same year. Government policies like scrappage schemes and

The positive and negative effects of social enterprise to the Research Paper

The positive and negative effects of social enterprise to the community - Research Paper Example This essay will look into the negative and positive effects of social enterprise to the community. Introduction A social enterprise is a business, which aims not only to generate money, but as well to bring about a positive impact upon the communities it serves, the individuals with whom it operates with as well as their own work forces. A social enterprise can hire and pay earnings like a private-sector business; however, its focus is on the environmental or social aim, which differs from that of the private-sector (Dart & Zimmerman, 2004). Therefore, social enterprise entails the quest of business activities to attain a social undertaking. Social enterprise could include a range of activities like community-economic development, profit making activities within a nonprofit corporation, which might or might not be interrelated to the corporation’s services, and an alliance with the private industry (Alter, 2004). When social enterprise mission deviates from the intended missio n can bring negative effects to the community such as its accountability to the mission. This paper will discuss the negative effects of social enterprises to the community. ... Yet again, some imagine that rationalist justifications overlook several of the political and cultural basis and derivations of social enterprises. Economic and rational explanations are deemed to highpoint narrow strategic or economic aims for the structure and existence of establishments while they may have developed in reaction to wider and more intricate structures (Alter, 2004). Institutional elucidations explore organizational atmospheres to pinpoint changes, which would explain the changes in the manner that community confers legality to organizational languages, forms, practices and values. Environmental changes elucidate the advent of novel organizational systems (Dart & Brenda, 2004). A legitimacy typology suggests accounts and effects for the comprehensive development of social-enterprises as well as for its snowballing emphasis upon the commercial attribute of its description. The least theoretical legitimacy level is 'pragmatic'. On this degree, legitimacy is rendered by stakeholder factions when an endeavor affords something of significance (Heeks & Arun, 2009). Social enterprises are pragmatically legitimate since they reduce organizational financing needs or are an innovative resolution to social hitches. Pragmatic legitimacy is alike to rationalist as well as instrumental descriptions of social-enterprise importance. Nevertheless, pragmatic legitimacy states that legitimization might just as freely originate from social-enterprise clients or investors. This underlines the likelihood that social-enterprise is propelled by investor groups and priorities, which strengthen the traditional social-sector dependency upon investor resources